Drinking and Driving in India: Party On
Posted on March 25, 2010, by Hanna Ingber Win, under Business, India, International.
MUMBAI, India — Paras Turakhia, 26, earns enough money in Mumbai to have bought his first car — with his own sound system, iPod dock, “the works” — and employ a full-time driver.
But every Saturday, when Turakhia gets ready to spend a night on the town, he leaves behind his driver.
India is a land known for its nosiness, and Turakhia’s driver is in “constant contact” with the young man’s family, neighbors and business relationships. If Turakhia or his friends get a little sloppy one night, his driver is likely to spread the news around, the young man says.
Enter a new market opportunity in New India.
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